John Logar is the king of pre-selling software. As one of The Foundation’s top students, he’s broken all their records and even broken the mold on some of the methods they teach.
In fact, he sold $120k worth of software within his first 6 months of joining the program.
Since he was already a consultant, doing idea extraction and finding pain points for businesses was second nature. He just knew nothing about software before so just added a new weapon to his arsenal. (Without learning how to program.)
He’s a natural born salesman if there ever was one.
On this call we get into just one of his pre-sales successes, but they follow a similar pattern: identifying an expensive pain, and solving it with software.
It’ll definitely get your gears turning!
Thanks to Andy Drish for the intro!
Free Bonus: Download John’s Top Software Pre-Sales Tips
Download the Free PDF Highlight Reel
Inside you'll find all of John's top tips for finding expensive problems and pre-selling the solutions!
Learn
- The selection criteria John uses to find industries and businesses to target << this is gold
- The outreach script he uses for email and how he gets decision makers on the phone 70% of the time.
- The questions he asks in that first conversation.
- How he gets the prospect to explain how expensive their problem is, AND what their ideal solution would be.
- How he finds the technical help to build and deliver the end product.
- The tactical difference between a 1-time license and a recurring software-as-a-service.
- John’s Rule of 10 for pricing.
- John’s #1 tip for Side Hustle Nation.
Tweetable:
Learn how @johnlogar did 6-figures in pre-sales in 6 months, with no list.
Links
- Business Unleashed
- The Foundation (affiliate link)
- Manta
- Inc. 5000
- American Society of Association Executives
- oDesk (now Upwork)
- Optimize Press
- S2 Member
- Mailchimp
Download the Free PDF Highlight Reel
Inside you'll find all of John's top tips for finding expensive problems and pre-selling the solutions!
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Very informative content. Will be applying it.
I really like success stories when people find something they are good at and they do it and they kick ass!
This was a great episode! Is the download PDF still available? The link doesn’t work.
Thanks!
Yes, sorry for the trouble! Working on fixing the link but will send over email now.