A subscription-based business is a beautiful thing, because you have a predictable recurring revenue stream you can grow over time.
Online, one of the most popular subscription business models is a membership site, where customers pay for exclusive content, exclusive networking, and exclusive access to you, the site owner.
In episode 32 of The Side Hustle Show, Jonathan Milligan from BloggingYourPassion.com shows us how to build a profitable membership site on top of your blog.
Jonathan drops a TON of knowledge in this one. I was talking notes like a crazy person trying to keep up.
This is perfect for anyone with a blog or growing platform online who’s looking for a smart additional way to monetize and build a higher level of engagement.
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Learn:
- What kind of content you can put inside your membership site.
- Jonathan’s “launch sequence” that sold out his initial 50 spots in 48 hours, and earned $1000!
- How to target your post likely potential members.
- One super-smart way to seed the initial engagement inside your membership site. (No one wants to be pay to be part of a ghost town!)
- The software Jonathan uses to run Blogging Your Passion University.
- How to keep members “inside the walls.”
- How to grow the membership without alienating the existing members.
- How to keep the retention rate high.
- Jonathan’s #1 tip for Side Hustle Nation.
Links:
If you liked this episode, be sure to hit up Jonathan on his blog or on twitter to let him know!
Are you involved in any membership sites? What do you like/dislike about them?
Are you running one of your own? Let me know!
Thanks Nick for having me on. Love what you are doing here at Side Hustle Nation!
Cheers! Thanks for joining me. This was a great call — I might have to “borrow” some of your strategies :)
I love Jonathan’s tips because they are so practical and easy to take action with, not to mention that they work! Thanks, Jonathan, for sharing your insights!
Hi Rebecca, thanks for the comment! Very grateful to be able to extract just a bit of his experience and very actionable advice :)
John has done a great job with his membership site and courses. He has so much to offer. Anyone can learn from him. I’m glad he is connected with Side Hustle Nation.
Hey Michael, thanks for stopping by — I know I learned a ton just on our short call! Hopefully I’ll be able to put some of his advice to good use right alongside the listeners.
Great tips Jonathan extremely practical advice that I can implement today. Thanks for being so generous with your story and insight!
Awesome! Great looking site btw — any relation to The Clymb?
Great interview, guys! Thank you!!
Hey Chad, glad you liked it!
Thanks for the great episode Nick and all the great information Jonathan. Big fan of the podcast!
Awesome, glad you liked it!
Jonathan is a fantastic resource in so many ways and extremely generous in sharing his gifts, talents and knowledge.
Agreed!
Nick, great interview! I took a ton of notes. Great content!
Thanks Josh — sorry to miss you at #NMX, let’s get in touch soon. Hope you’re keeping warm in the polar vortex!
I LOVED this interview Nick! So helpful for a future membership site owner ;)
Indeed! Thanks for stopping by Alex.
Great interview!
Jonathan is the best!! I am a big fan of blogging your passion and actually joined his univeristy site several weeks ago to help me with my blog.
Nick I actually learned about you from when you were on Blogging Your Passion podcast talking about Virtual Assistant Assistant, which also lead me to SHN.
Keep up the good work!
Nice! Small world :)
I got a lot out of this call w/ Jonathan and is definitely one I’ll refer back to if/when it comes time to try a membership site!
Thanks Michael! Glad to see you over here.