Jon Schumacher is a side hustler turned full-time entrepreneur. In fact, when we met at Podcast Movement this summer, he’d punched the clock for the last time just a few weeks before.
He mentioned he’d been side hustling for years, and finally had hit on a business and marketing plan that worked. His target was $5k in monthly income before he quit, which he achieved this year and made the leap.
The business is Hangouts that Convert, a service that helps other businesses host webinars to grow their audience and make sales. When I asked Jon what the best tactic to grow his business was, it shouldn’t have surprised me that the answer was webinars.
So this conversation turns pretty meta, using webinars to grow a webinar business, but we also touch on how this tactic can be effectively used in just about any industry. (Jon originally learned how to do webinars in a previous side hustle in the health field.)
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Accelerate your #business with webinars <–click to tweet!
Learn:
- How Jon’s side hustles never really took off to the level he wanted them to.
- How he sold $2000 worth of seats to a 3-day bootcamp that didn’t exist yet.
- How he then re-purposed the content from the bootcamp into a recurring revenue stream.
- The marketing strategy that adds hundreds of people to his email list in a day.
- Why there’s still huge value in doing webinars even if you have nothing to sell.
- The tools and technology Jon uses to host his webinars.
- One innovative way he used paid advertising to attract new customers.
- His 3-tier pricing strategy.
- Jon’s #1 tip for Side Hustle Nation.
Links:
- Hangouts That Convert (inactive; now JonSchumacher.com)
- WebinarJam
- LeadPages
- OptimizePress
- 22Social
- WebinarNinja
- GoTo Webinar
- ChatRoll
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
So he uses webinars… to sell webinars… what a great example of “the proof is in the pudding”! Haha.