Brian Clark has been content marketing since before the term even existed. In fact, he left a miserable corporate job and built several successful businesses using these effective new marketing techniques.
Then he started this little side project called Copyblogger to share some of his findings, tactics, and ideas with the rest of the world. Fast forward 10 years and Copyblogger is now Rainmaker Digital, and the company is on track to do more than $10 million in sales this year.
On this call we chat about the early days of Copyblogger, what Brian did to grow his audience, how he first monetized the site, and how that evolved into the online media empire he runs today.
We also discuss some best practices for writing sales copy in any niche, and why the Unemployable Skill Set is immensely valuable now and in the foreseeable future.
Related: If you want to start a blog of your own and try to recreate Brian’s success, my free step-by-step video course will help you get started.
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Tweetable:
- How a part-time blog turned into an 8-figure business <– click to tweet!
Learn:
- How one of the most popular blogs in the world got started.
- The ways in which bloggers starting today have it easier (and the way they have it harder).
- Brian’s monetization model that went counter to the “wisdom of the day.”
- His best practices for writing sales copy that converts in any niche.
- How he finds problems to solve using “the world’s best free market research tool.”
- The Unemployable Skill Set.
- Brian’s #1 tip for Side Hustle Nation.
Links:
- Copyblogger.com
- Rainmaker.fm | The Unemployable Podcast
- StudioPress | Genesis
- Dan Pink’s A Whole New Mind
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
I always love hearing how people turned their side hustle into a full-time job. I did it too so I could support my family – my hubs and the beans – and it’s worked out well so far. Thanks for sharing this story with us!
“If I have to manage them, they don’t work here.” Best answer from a business owner ever. As a former educator who was micromanaged beyond belief, I assert that the best way to kill an employee is to micromanage.
Love it!