Rachel Pedersen was using social media to bring customers to her hairdressing chair, but never really imagined it would turn into a full-time business of its own.
One of her hairdressing clients owned a popular restaurant chain, but was struggling with online marketing and social media. Rachel offered to help this “small chicken restaurant,” which turned out to be Mrs. Winners, a popular fast food franchise in the Southeast.
While that chance encounter may not be repeatable, Rachel put herself in the position to succeed by having confidence in her abilities and saying “yes!” Years later, the restaurant remains her largest client and Rachel developed an interesting way of connecting with new customers via LinkedIn, which she shares in this episode.
Today her little social media management side hustle is a 6-figure business and she has even built a training program to help other people follow in her footsteps.
Related: Becoming a social media manager is one of many ways to start making money on Facebook.
Free Bonus: Download Rachel’s Top Business Tips
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Subscribe to The Side Hustle Show on iTunes!
Subscribe to The Side Hustle Show on Android!
Subscribe to The Side Hustle Show via RSS!
Sponsor:
- Freshbooks.com – Start your 30-day free trial today!
Learn:
- How Rachel decided the kinds of freelance marketing jobs she could offer … or rather, how her first client decided that for her.
- How she priced her services initially and how that has evolved over time.
- How Rachel generated over $32,000 worth of contracts from LinkedIn.
- How she managed to deliver the promised service to her clients while still working full-time.
- Her 6-month “sprint” to quit her job.
- Where she’s found the most success in hiring help.
- Rachel’s #1 tip for Side Hustle Nation.
Links:
- RachelPedersen.com
- Rachel on LinkedIn
- Unlocking LinkedIn: Secrets to Grow Your Email List, Expand Your Network, and Build Your Business (episode 86 of The Side Hustle Show with Joshua Jordison)
- The Screw the 9 to 5 Facebook Community
- Become a Social Media Manager Community
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
Great episode Nick!
I am glad I listened to this. I have waited for the longest to switch my LinkedIn profile to my new life as a personal finance writer/influencer. Database consulting sounds so legit, but at some point I have to make the transition and “burn the bridge.” I need to make it known who I am and what I do now. Thanks for this interview.
Hi Aja and Ace! Glad you guys liked this episode. Thanks for sharing your feedback :]
I am so glad I had the opportunity to read PDF and this review. I am truly even more encouraged to go as a Marathon runner in my endeavor to have my own successful business. You are truly inspiring.
Great episode! Goes to show opportunities can be right in your own backyard.
I love your podcast, Nick! I started a freelance medical writing business recently and am re-building my LinkedIn profile to optimize it for finding clients. I never really used it for much except for finding my friends and colleagues in the past. But now I’m going to give this podcast a listen and see what actionable tips I can use for improving my LinkedIn profile further!