Jacques Hopkins is a former full-time engineer who turned his passion for playing piano from a side hustle into a full-time business towards the end of 2015.
With more time and energy to devote to Pianoin21Days.com, the business continued to reach new heights.
It was after reading the entrepreneurial handbook that’s inspired a generation to start side hustles – The 4-Hour Workweek, by Tim Ferriss – that Jacques knew he wanted to start “something on the side that could make money.”
That was back in 2007, and after several failed ventures, each of which has played a part in getting him to where he is now, Jacques is crushing it with his YouTube videos, ebook sales, and online course — to the tune of $22,000 a month.
Tune in to hear how Jacques realized there was a market for teaching “regular people learn to play modern songs on the piano in as little time as possible.”
You’ll hear how he used YouTube to generate lots of free traffic and build his email list, how he doubled his conversions by picking up the phone and talking to potential customers, and how he now lives the lifestyle wants and spends his time promoting the business.
What hobbies do you have that could make money?
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Learn:
- How reading the 4-Hour Workweek inspired Jacques to start a side hustle.
- How Jacques went through several “failures” before finding success.
- How to take a hobby of your own and make an online course.
- How Jacques came up with a unique angle to differentiate himself from other businesses.
- How to generate traffic to your site (without a blog).
- The tools Jacques uses to manage his online business.
- How he doubled his closing % by making phone calls to his potential customers.
- The 3 things that really made his business take off.
- Jacques’ #1 tip for Side Hustle Nation.
Links:
- Pianoin21Days
- TheOnlineCourseGuy.com
- The 4-Hour Workweek by Tim Ferriss
- Lips of an Angel YouTube Video by Jacques
- Smart Passive Income Ep 52 feat. Steve Nixon
- Learn Piano Fast (YouTube Video)
- Adobe Premier
- Camtasia
- Jeff Walker’s Launch
- Active Campaign | My full ActiveCampaign review and demo
- Schedule Once
- Smart Passive Income Ep 136 feat. David Siteman Garland
- Deadline Funnel
- Ultimate Adwords (Udemy Course)
- Google Adwords (get a free credit when you sign up!)
- AdVenture Media
- Click Funnels
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
My favorite update yet! This has given me so many great ideas about how to take my 1,000 subscriber Youtube channel on music production (https://www.youtube.com/channel/UC0j6L-6YzN3qkApi1s3QBAQ) and use it to direct students to monetized courses. Now I just need to make those courses…
Love this show!