229: How a Part-Time Podcast Turned into Multiple Streams of Income


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Steve P. Young is a side hustler turned full-time entrepreneur. He has hosted more than 500 episodes of the AppMasters podcast, a podcast dedicated to helping app makers get more downloads and sales of their apps.

Steve was working full-time when he decided to start his podcast interviewing app developers and putting out content for the app community.

Using lunch breaks, early morning, and late nights, Steve found the time to put out two episodes a week and start building up authority and an audience in the app space.

Within four months he had his first consulting client, and within seven months he was handing in his notice at his day job as AppMasters became his full-time business.

Tune in to find out how Steve built up several income streams around his podcast:

  • The apps (how it all started)
  • Consulting
  • Podcast sponsorship
  • Digital products and courses
  • A private mastermind group
  • A live in-person event

You’ll hear the hacks he used to grow his audience in a short time period, and how interviewing influential people in the app space helped double sales on his own apps.

Free Bonus: Download Steve’s Tips for Turning a Podcast Into Multiple Streams of Income

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Learn:

  • How Steve found time to record his podcast while working full-time.
  • The growth hacks he used to expand his listener base.
  • What happened when a listener asked to hire him as a consultant.
  • What made him feel comfortable leaving his 6-figure startup job.
  • How Steve structured and sold his private mastermind group.
  • How he structured and sold his live event.
  • Steve’s #1 tip for Side Hustle Nation.

Links:

Start a Podcast that Gets Results

My buddy Pete from DoYouEvenBlog.com has put together a fantastic free training on how to start a podcast that grows your business.

Check it out to learn:

  • Why now is the best time get started in podcasting
  • The 3 critical tools to make editing a breeze
  • The exact steps to creating a show people want to listen to.
  • How to get sponsors (even if you haven't launched yet)

Click here to check it out.

Download the Free PDF "Highlight Reel" from this Episode

With all of my guest's top tips and resources included.

Enter your email to access it now:

You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.

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Nick Loper

About the Author

Nick Loper is a side hustle expert who loves helping people earn more money and start businesses they care about. He hosts the award-winning Side Hustle Show, where he's interviewed over 500 successful entrepreneurs, and is the bestselling author of Buy Buttons, The Side Hustle, and $1,000 100 Ways.

His work has been featured in The New York Times, Entrepreneur, Forbes, TIME, Newsweek, Business Insider, MSN, Yahoo Finance, The Los Angeles Times, The San Francisco Chronicle, The Financial Times, Bankrate, Hubspot, Ahrefs, Shopify, Investopedia, VICE, Vox, Mashable, ChooseFI, Bigger Pockets, The Penny Hoarder, GoBankingRates, and more.

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