The holy grail of side hustle business models is software, right? Build it once and sell it over and over again for almost zero incremental cost!
Having built the online graphic design tool Snappa to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our “recurring revenue” theme for the month.
The software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally. “Create online graphics in a snap,” the tagline says.
The cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model.
“I just wanted to know whether people were having the same issues I was having,” Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics.
This is the fourth episode in this series of recurring revenue shows. If you’ve missed any of the previous episodes, be sure to check out:
- How a full-time cop built a subscription box service to $15k a month.
- How a massage therapist built a $15k a month business with short-term rentals.
- How a former alcoholic built a service business to $400k a month in under 3 years.
In this episode, Christopher shares how he validated his idea, successfully launched his new tool just months later and generated $2-3k in the first week, and grew the business to where it is today.
Free Bonus: Download Christopher’s Top Tips For Bootstrapping and Scaling a Recurring Revenue Software Business
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Learn:
- How Christopher identified a gap in the market for Snappa.
- How he validated his idea before investing time and money building his tool.
- How he utilized his other businesses to drive traffic and sales to his new business.
- How he drives most of his traffic through free, organic methods.
- The marketing strategies he used to grow his monthly members.
- How he used a promotion on launch to net $2-3k in recurring revenue in the first week.
- The strategy behind the different pricing tiers for memberships.
- Christopher’s #1 tip for Side Hustle Nation.
Links
- Snappa
- Bootstrap Bay
- Stumbleupon
- Stocksnap
- Product Hunt
- The Foundation
- Software white labeling
- Lean Customer Development by Cindy Alvarez
- Price Intelligently blog post
- Drip
- Amazon Web Services
- LeadPages
- AppSumo | SumoMe (now just Sumo)
- Lead Dyno
- How to Get Money to Start Your Side Hustle
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
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