It’s such an elegantly simple — yet powerful — way of looking at what really matters in your business.
Perry Marshall’s “Tactical Triangle” identifies the 3 primary levers in any business as:
- Traffic
- Conversion
- Economics
And even more powerful, there’s an 80/20 Pareto Principle inside each of those. Start tweaking a few of the most important variables and you start to see some serious impact on your bottom line.
Perry is the author of one of my all-time favorite books, 80/20 Sales and Marketing.
(You can get it on Amazon, but you might want to get it at PerryMarshall.com for just “a penny plus shipping” — which will get you a front row seat to some of the best copywriting and upsell sequences in the biz.)
Over the last 15+ years, Perry has built a business as a copywriter, an author, and a sought-after trainer and consultant.
In this episode we dive into the Tactical Triangle, looking for areas to improve traffic, conversions, and economics to double your business in the next 30 days.
Tune in to hear Perry’s Star Principle, how to position your business to be #1, how to run an 80/20 survey to find out what your customers really want, and why you might consider adding a Power Guarantee to your business.
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Sponsors:
- Skillshare – Get two months of unlimited access to 19,000 Skillshare courses for just $0.99!
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Learn:
- How you can use The Tactical Triangle to exponentially grow your business.
- Why Perry says most people are defining their traffic problems the wrong way.
- How to use the “Star principle” to become the number one business in your market.
- How Perry teaches businesses to dominate their markets by slicing off a piece that isn’t as competitive.
- How to carry out market research in an afternoon that’ll increase your conversion rates.
- What a “Power guarantee” is and how someone used it to dominate their market.
- The economics behind the 80/20 and how to lever it to upsell in your business.
- Perry’s #1 tip for Side Hustle Nation.
Links:
- PerryMarshall.com
- Get 80/20 Sales and Marketing for just a $0.01 plus shipping (affiliate link)
- PerryMarshall.com/rosetta (upcoming in-person workshop) | Affiliate link to join the Rosetta workshop
- The Ultimate Guide to Google AdWords (Amazon link to Perry’s book)
- 80/20 Sales and Marketing (Amazon link to Perry’s book)
- Unmistakable: Why Only is Better than Best
- Survey Monkey
- Colin Jones from Blackjack Apprenticeship on The Side Hustle Show
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
You'll also receive my best side hustle tips and weekly-ish newsletter. Opt-out anytime.
I signed up for Perry Marshall’s Rosetta seminar through your affiliate link. Thanks for interviewing him—I’m glad I found out about his Rosetta event. I enjoy your podcast each week.
Thanks Kevin! Let me know how it goes :)
Hi Nick, I’m following up after the Rosetta Stone Seminar to say it was worth every dime. The deep dive into the nuances of the Tactical Triangle and the ideas generated for my side business were invaluable. Thanks again for interviewing Perry otherwise I might not have heard about the seminar.
That’s awesome Kevin, I’m so happy to hear it was time and money well spent!