“I set up a big business just selling somebody else’s stuff,” Wes said.
Wes Schaeffer runs TheSalesWhisperer.com and is the host of The Sales Podcast which started around the same time as The Side Hustle Show back in 2013.
He’s an Air Force vet, a father of 7, and has built up an interesting side hustle that on the surface looks like a typical consulting business but is done in such a way that it’s set up to generate recurring passive income.
Wes has been side hustling since the 90’s and started his online business around a decade ago.
He saw an opportunity to become one of the first Infusionsoft resellers, a piece of software that not only streamlined his own business but offered attractive recurring affiliate commissions.
Wes became one of the top earners in the world and was netting $15k a month in mostly passive income, all on the side from his primary consulting, speaking, and sales training practice.
He’s adapted his strategies over the years and diversified his income streams but his business model stays similar to this day – scalable affiliate marketing with recurring passive income.
Tune in to hear how Wes started generating passive income through affiliate marketing and how you may be able to use a similar strategy in your service business.
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Learn:
- Why Wes started selling marketing products as a side hustle.
- How he built a list of contacts to sell to before email lists and lead magnets were the norm.
- The tactics he used to hold live workshops every few weeks and sell products and services.
- How he switched to a passive income affiliate sales model.
- His step-by-step onboarding process that helped Wes become one of the top 10 Infusionsoft resellers in the world.
- How he has evolved his business and diversified his income streams.
- Wes’s #1 tip for Side Hustle Nation.
Links:
- TheSalesWhisperer.com
- The best recurring commission affiliate programs
- Infusionsoft
- Get Response
- AWeber
- Ontraport
- HubSpot
- Nimble
- Active Campaign | My full ActiveCampaign review
- Best CRM For Me Quiz
- DilogR
Download the Free PDF "Highlight Reel" from this Episode
With all of my guest's top tips and resources included.
Enter your email to access it now:
Success! You just unlocked the highlight reel from this episode ... AND over 200 other subscriber-only bonuses. Check your email for details :)
(If it doesn't show up in 5-10 minutes, check spam/promotions.)
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Great interview! Great information! And I especially loved Wes’s bit about SOPs. As a former EMyth business coach, that concept was at the core of our approach: documented processes (SOPs) that could be followed by anyone with the minimal requisite ability. Even if the department manager was killed when the office was overrun by hordes of raging North Korean Communists!
I was inspired and motivated to emulate Wes’s tactics for my own coaching/consulting efforts. Thank you, Nick!
Bobby,
Thanks for listening and commenting. SOPs are key!
Nick,
Thanks for having me on the show. Now go sell something!
Wes